Kraft Heinz
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The world's most traditional mayonnaise has changed its formula for the better. Now it is made with free-range eggs.
We launched the product with a beautiful film of untraditional love.
McD
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How did a single ingredient put McDonald's on the Twitter Trending Topics for 11 days?
Oil Toys
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More than 2 thousand kilometers of beaches were affected by the biggest oil spill in Brazil.
With everything going wrong, the Brazilian Government decided to make jokes about the disaster.
Therefore, we decided to protest in the same way.
> The Oil Toys were delivered to important policians
> Jair Bolsonaro I President
Leila Barros I Senator
Bmg Bank
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Banco Bmg is one of the main sponsors of Brazilian women's soccer. To increase its investment in the sport, it created the first card exclusively for women's soccer.
Investigating the data, we realized that thousands of customers were not using cashback. So we invited them to donate the amount to non-governmental organizations
supported by Banco Bmg that work to reveal new female players.
Campaign/ 2023 > Creative Director
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Bmg bank is the largest sponsor of Brazilian soccer teams. The bank sponsors men's and women's soccer for Corinthians, Clube Atletico Mineiro, Vasco da Gama, Barcelona and Ceará.
Have fun like we had making these two exclusive card campaigns for the sponsored teams.
Campaign/ 2022 > Creative Director
Campaign/ 2021 > Creative Director
HB20 New Generation
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Bold since always.To be more precise, before daring became fashionable.
Mães da Sé
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If missing children were as famous as soccer players are, the chances of promoting reunion with their families increases.
This is what we have done in partnership with one of the most famous teams in the world.
Ems Pharma. Leader in the Brazilian pharmaceutical market.
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Brazil has approximately 93 million people suffering from insomnia. This was the launching film for the campaign encouraging people to seek treatment.Unesco Intl
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This campaign is designed to collect donations to care for children who are recruited by armed groups.More than 14,000 children have been used as soldiers in the last four years in various conflicts around the world.
Hyundai Creta
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The Hyundai Creta 2020's campaign defined a new erain the brand communication.
It launchedin Brazil the new global positioning. The Quality Time.
Open English
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Open English wanted to take advantage of the Olympics in Brazil to sell the services of its language platform.
How did we manage to increase the number of students by 30% taking advantage of the fact that we are not an official sponsor?
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Racists Gallery _WIP
*Personal Project
Soon, the first statue will be removed ;-)
For now, learn more at www.galeriaderacistas.com.br
Hey
I was born in Belo Horizonte, Minas Gerais, but have lived in São Paulo since 2014 and
I have more than 12 years of experience. During 2018/2019, working as a freelancer, I had the opportunity
meet so many different agencies. That was insane, but also a great chance to try mixtures
creative cultures, business models and especially as many creative people as possible.
During these years, I helped clients like McDonald's, Brahma (Ab Inbev), Banco Itaú, Kraft Heinz,
Hyundai Motors, Unesco International, Michelin, Sony Mobile, EMS, Mitsubishi Motors, Folha de São Paulo,
Telefónica Vivo to achieve its communication objectives in local, regional and global projects.
Agencies
Now?
Creative Director at F.biz
I collect racists on instagram @galeriaderacistas + racistsgallery.com
Past
Africa/DDB, DPZ&T, Wunderman Thompson Brazil,
Mullen Lowe Brazil, Publicis, Innocean Ww_Brazil,
The&Partnership London, Publicis Brazi, *DM9 DDB,
Live Ad
Awards
1x One Show
1x Art directors Club
1x El Ojo Iberoamerica Film
2x El Ojo Print
1x El Ojo Design
1x W3 Awards
+ Communications Arts
4x Lusos
1x Yahoo Big Idea Chair Brazil/idea of the year
1x Prêmio Abril
1x Profissionais do Ano (the most popular award in Brazil)
+ 27x Lurzer's Archive
1º most awarded copywriter in Archive Magazine in 2015.
1x AFRICA/DDD
I was part of team that helped AFRICA/DD to be
elected agency of the year in 2014 - Ad Age
Tks ;-)