Gus
          Creative Director 
          Actually Integrated Copy at Droga5 BR                        




         + How far does your world go?

         + Don't touch my bandanna

         + Oil Toys

         + Quality Time

         + Follow The Sign

         + Is it or isn' it?

        +  Unsual Romance
       
        + McDonald's

        + No Barries

        + Hi

BACON. I'M LOVIN' IT. I'M NOT.                                                                                                                                                                                                                                                                                                            ROLE: CREATIVE COPY

Some products are sacred. the big mac is one of them. adding bacon to the recipe wasn't just a product launch. it was a cultural provocation.
Is it still a big mac? we didn't answer that. we turned the question into a campaign. The decision was up to the fans. Mcdonald's own influencer team took it to the internet.
Brazil wouldn't stop talking about it. 12 days trending. Turning a burger launch into a national debate on social media.