Gus
          Creative Director 
          Actually Integrated Copy at Droga5 BR                        




         + How far does your world go?

         + Don't touch my bandanna

         + Oil Toys

         + Quality Time

         + Follow The Sign

         + Is it or isn' it?

        +  Unsual Romance
       
        + McDonald's

        + No Barries

        + Hi

THE INTERNET WILL FIGHT ABOUT ANYTHING. EVEN BACON.                                                                                                                                                                                                                                            ROLE: CREATIVE COPY

Some products are sacred. the big mac is one of them. Adding bacon to the recipe wasn't just a product launch. It was a cultural provocation.
Is it still a big mac? we didn't answer that. We turned the question into a campaign. The decision was up to the fans. mcdonald's own influencer team took it to the internet.
Brazil wouldn't stop talking about it. 12 days trending. Turning a burger launch into a national debate on social media

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